A survey showed that 71% of SMEs consider email as their top means to connect with customers. Email marketing also scored to deliver the highest ROI among all the digital schemes they implemented.
Despite this feat, only 57% of them plan to increase their email marketing spending compared to a whopping 78% towards social media. This could suggest that while a significant majority admit that email plays a critical role in their marketing, they’re still hesitant to trust the platform.
With the right strategy, email marketing has limitless potential to help your brand succeed. The reluctance to invest in it can stem from ineffective techniques leading to unsatisfactory results. That’s why we prepared these free webinars for you.
Join Kate Furnifer, Crazy Domains’ Director of Product – Online Marketing, and learn expert insights on how to best leverage your email marketing.
Crazy Domains Email Marketing Webinar Series
Email Marketing: A Start to Finish Guide for Small Business Owners
The popularity of social media might have dimmed the limelight on email marketing, but never its relevance. Email marketing earns top badges on generating revenue and efficiently funneling leads across your buyer’s journey. There’s a catch though – you need to do it right.
The Email Marketing: A Start to Finish Guide for Small Business Owners webinar is your extensive manual to email marketing that garners the best results for your business. Whether you’re new or a veteran to the platform, learn to consistently build foolproof email marketing plans. Get a good grasp of key campaign metrics and create optimised emails that successfully convert leads to paying customers.
The Secret to Creating a Successful Email Campaign
You might be asking, “if email marketing works, why isn’t it working for me?” Sending emails is affordable and pretty straightforward. However, it takes more than a good email copy and a subscriber list to launch impactful email campaigns.
With The Secret to Creating a Successful Email Campaign webinar, learn our long-held secrets to high converting email campaigns. Determine email copy blunders that might be hindering potential conversions. Plus, know how you can leverage Crazy Domains Email Marketing in gaining terrific campaign outcomes.
7 Email Marketing Metrics to Track in 2022
Your email campaigns don’t stop with an impressive action plan and a successful implementation. What happens after you send your emails? How do you know they’re reaching the right audience and bringing value to your business?
Email marketing metrics are an integral part of your email marketing. In the 7 Email Marketing Metrics to Track in 2022 webinar, learn the top seven metrics that’ll give you an in-depth understanding of your audience’s behaviour and preferences. Get insights on your most engaged subscribers, what email content best resonates with them, and how to effectively compel them to invest in your brand.
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Emails directly take you to your customer’s inbox. It’s an opportunity to intimately advocate for your brand, build a lasting connection, and eventually — boost your sales. Nurturing brand loyalty is an essential key to your business’s longevity in various cutthroat industries.
Bulk up on your email marketing strategy. Deep dive into what it takes to turn email ideas into profits with the right tools and resources. Register for our email marketing webinar series today.