{"id":29519,"date":"2020-11-12T16:57:46","date_gmt":"2020-11-12T08:57:46","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?post_type=thought-leadership&#038;p=20200"},"modified":"2021-05-25T09:01:31","modified_gmt":"2021-05-25T01:01:31","slug":"aussie-small-business-covid-19","status":"publish","type":"thought-leadership","link":"https:\/\/www.crazydomains.ph\/learn\/thought-leadership\/aussie-small-business-covid-19\/","title":{"rendered":"Australian Small Businesses Sentiments amid the COVID-19 Recession"},"content":{"rendered":"<p><span data-contrast=\"auto\">Crazy Domains has worked with thousands of Australian SMEs over the past two decades. We provide businesses with the digital tools they need to thrive in the modern business ecosystem.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For this reason, we partnered with\u00a0GrowthOps\u00a0to study the current small business landscape in Australia.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The purpose of this study is to highlight the important trends in Australia right now. In addition, our objectives include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Educating small businesses about current challenges and opportunities\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559738&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Acknowledging the impact of COVID-19 on the ecosystem\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Helping firms put together their short and long term business plans\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contextualising\u00a0the changes digital transformation has had the economy<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Revealing key growth areas all firms should capitalize on<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559739&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">GrowthOps\u00a0surveyed 201 Australian SME business owners and key decision-makers. Their team asked a variety of questions about their plans and predictions for 2021.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All research data was then analysed, and findings were published in a study. This post includes excerpts from the reports.\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Aussie SME Financial Outlook for 2021\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">COVID-19 hit SMEs particularly hard. Even businesses that have managed to survive and prosper have navigated innumerable challenges.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-22485 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/1.png\" alt=\"Businesses feel positive about 2021\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/1-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"none\">Despite 2020&#8217;s difficulties, businesses are optimistic about the future. 58% of businesses reported feeling &#8220;slightly positive&#8221; about where they&#8217;ll be next year. Another 31% of Aussie businesses also reported feeling &#8220;very positive&#8221; about it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Businesses have a lot to look forward to. The number of COVID-19 cases in Australia has steadily declined. As a result, the economy has begun to reopen. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Among other factors, SMEs noted three main reasons why they are optimistic:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"17\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">22% agreed that people adjusting to the new normal would increase business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"17\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">19% said firms who spent this time building new goals would foster business growth.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial, Arial_MSFontService, sans-serif\" data-listid=\"17\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">10% of SMEs believe the economy will also improve next year.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-22486\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/new.png\" alt=\"Factors that contribute to positive financial position\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/new-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"auto\">Most Aussie firms shared similar beliefs for why revenue will grow in 2021, including:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">[Offering] \u201cmore diversity of service.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cWorking smarter, better marketing.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">[Lowered expenses as] \u201cthe company has become much leaner since the virus restrictions.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">No company has ignored the influence of COVID-19. However, the consensus is the investments and innovations made this year will equal gains as the pandemic winds down.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Rising Confidence Will Spur Business Investments <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Nearly half over Aussie firms believe 2021 will be a good time for investments.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-22487 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/4.png\" alt=\"Aussies feel unsure of growing a business in 2021\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/4-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"none\">SMEs listed 2021 as a good year for several key reasons. Business confidence is rising once again as COVID-19 begins to disappear.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Aussie firms feel particularly confident since Australia has experienced consistently declining case numbers. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22488\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/5.png\" alt=\"2021 is a good time for business investments\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/5-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"none\">They are also encouraged by additional factors such as:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"13\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Increased consumer spending<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"13\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">New opportunities with a new year\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Clouds on the Horizon: Aussie SME Worries for 2021\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">While business sentiment is positive, Australian SMEs still have concerns for 2021. Even firms that are bullish about next year should consider these issues. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22489\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/6.png\" alt=\"2021 is not a good time for business investments\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/6-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"none\">45% of firms weren\u2019t confident about the economy. There still is no guarantee that COVID will be wiped out even by next year.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Likewise, businesses have tried their best to adapt to the \u201cnew normal.\u201d But conditions are constantly evolving. SMEs have simultaneously prepared themselves for both relaxation of restrictions and another lockdown. Volatile economic conditions also worry 17%\u00b7of survey respondents.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">The Influence of the Economy on Small Business Outlook<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Though most firms were confident about their position in 2021, many reported uncertainty about the economy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22490\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/11.png\" alt=\"Australians are less optimistic of the economy in 2021\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/11-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"auto\">60% of business owners reported feeling the economy would be in a fair or a poor state in 2021. This makes sense. Australian recently plunged into its first recession in 30 years. The year started with extreme bush fires. Soon after, the coronavirus pandemic began.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22491\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/10-1.png\" alt=\"Top business concerns in Australia\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/10-1-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"auto\">The good news is that the Australian stimulus package did help buffer the blow. Australia has also managed far better than many other countries to control the virus.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The economy plays a major role in business growth and confidence. Everything is connected. Higher business confidence spurs more investment and spending. This creates more jobs driving economic growth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Besides the economy, businesses report an array of other concerns, including:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cost increases\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Changing consumer preferences, including the pressure to innovate<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"9\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">More competition<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"8\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increased impact of technology on traditional ways of doing business<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"15\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Equipment failure<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cyberattacks <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">There is an interesting thread that connects all these concerns: technology. Rather than a challenge, businesses should embrace this opportunity for transformation. We\u2019ll go into more detail about this later.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">\u00a0How Firms Are Spurring Growth Despite Concerns\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Aussie SMEs have demonstrated remarkable flexibility in the past six months. Many of them not only managed to keep the lights on but have adapted and promoted growth through different strategies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Product development, marketing, and technology remain as important as ever.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22492\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/12.png\" alt=\"Top drivers for business effectiveness in 2021\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/12-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span data-contrast=\"auto\">However, there have also been notable shifts in key areas:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"16\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Platform transformation<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"16\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Web analytics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"16\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Staff training\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Tech Spending Is Integral for Combating Sluggish Economy<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:320,&quot;335559739&quot;:80,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">As businesses begin to plan for the challenges and opportunities of next year, their spending is primarily shaped by tech. Of the five most popular, four involve technology:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Advertisement &amp; Media services<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Product development<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Technology\/IT services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Times New Roman\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">SEO services\/Data Analytics<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>RECOMMENDED: <a href=\"https:\/\/www.crazydomains.com.au\/learn\/website-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">Costs to Consider When Building and Maintaining a Website<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22493\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/13.png\" alt=\"Where to allocate higher budgets for in 2021\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/13-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span class=\"TextRun SCXW234882791 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW234882791 BCX8\">Just as the consensus is uniform among larger businesses, SMEs agree that tech is the way forward. This is especially true given the uncertainties of 2021.<\/span><\/span><span class=\"EOP SCXW234882791 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Key Business Investments to Drive SME Success<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">2020 may officially be the year of the coronavirus, but it\u2019s also ushered in radical digital transformation. Businesses are re-allocating spending to reflect the opportunities connectivity creates.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22494\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/7-1.png\" alt=\"Australian businesses allocate higher budgets for online presence promotion\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/7-1-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span class=\"TextRun SCXW182515310 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW182515310 BCX8\">Above all, firms are investing in technology. As brick and mortars shift online, they\u2019ve invested in essentials like web hosting and domain registration.<\/span><\/span><span class=\"EOP SCXW182515310 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><strong>RECOMMENDED: <a href=\"https:\/\/www.crazydomains.com.au\/learn\/low-budget-marketing\/\">How to Market Your Business on a Small Budget<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22495\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/9.png\" alt=\"Other drivers invested in Australian businesses\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/9-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span class=\"TextRun SCXW59208650 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW59208650 BCX8\">Further, they\u2019ve concentrated resources to focus on marketing, advertising, training. Unsurprisingly, all tech-related business aspects have seen an increase.<\/span><\/span><span class=\"EOP SCXW59208650 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22496 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/11\/8.png\" alt=\"Top drivers where Australian businesses allocate higher budgets for in 2021\" width=\"1456\" height=\"730\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8.png 1456w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8-1024x513.png 1024w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8-768x385.png 768w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8-350x175.png 350w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8-550x276.png 550w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2020\/11\/8-800x401.png 800w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p><span class=\"TextRun SCXW49146120 BCX8\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW49146120 BCX8\">Aside from technology, the only major spending shift is increased employee welfare services. Firms have learned the value of their staff. SMEs need to ensure they have what they need to thrive in their roles.<\/span><\/span><span class=\"EOP SCXW49146120 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Small Business Outlook: 2021 and Beyond<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">No country can claim to have had the best response to COVID-19. But Australia has succeeded where others haven\u2019t. Cases have consistently trended downward for months.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Government policies also effectively protected many businesses and jobs that would have disappeared. <\/span><\/p>\n<p><span data-contrast=\"auto\">But for Aussies, the worst of the pandemic and recession is likely over.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">People will continue to struggle. Individuals are loaded down with higher debt levels, unemployment\/underemployment, and lowered confidence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As usual, it is up to SMEs to carry the economy on their shoulders.\u00a0 They&#8217;ll reinvent and reinvigorate to start the new post-COVID-19 chapter. Our findings have consistently shown that Aussie SMEs have chosen technology as this vital catalyst for change.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But what does it mean exactly? As companies embraces technology, how do they harness connectivity to promote their interests?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are three tips to help Aussies SMEs achieve digital transformation.<\/span><\/p>\n<h3>1. Build An Enhanced Web Platform<\/h3>\n<p><span data-contrast=\"auto\">Outside of eCommerce-driven SMEs, many firms did little to harness their web platform to its full potential. Let\u2019s be honest; their websites were often little more than digital business cards.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This simply isn\u2019t enough anymore. Digital transformation is happening everywhere. Whether it\u2019s telehealth, remote work, or any other facet, the floodgates are open. There is no turning back. <\/span><\/p>\n<p><span data-contrast=\"auto\">Who wants to sit in a doctor\u2019s office or commute 45 minutes when you can do everything from your phone or laptop?<\/span><\/p>\n<p><span data-contrast=\"auto\">Regardless of your niche, you have to consider this with your customers. Leverage your web platform for its full potential. This means taking advantage of all the opportunities that your website creates for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fortunately, this neither has to be difficult nor expensive. Start with the fundamentals like web hosting, domains, email, and security to ensure your platform is ready to scale as you make this shift.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the same time, remember your web platform isn\u2019t solely for outward-facing functions. Your platform also connects your team to the resources they need to perform their responsibilities. Internal and external, ensure your site is ready for this new era.<\/span><\/p>\n<p><strong>RECOMMENDED: <a href=\"https:\/\/www.crazydomains.com.au\/learn\/how-customers-find-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Customers Find Your Business Website (+Tips to Get Found Fast)<\/a><\/strong><\/p>\n<h3>2. Start Implementing SaaS Solutions<\/h3>\n<p><span data-contrast=\"auto\">As Aussie SMEs prepare to ramp up and serve their customers again, there is still time for strategic integrations. Break down your business into its different operations. There is undoubtedly a software-as-a-service (SaaS) tool that can improve\u00a0organisation\u00a0and productivity.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019re not advising you go out there and buy and learn every tool available. But do a little research particularly in your particular pain points.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance, if you\u2019re tired of Stripe fees, then look into payment processing software. Your specific needs may vary. But here a few overlapping characteristics all great SaaS apps share:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ease-of-use<\/span><\/b><span data-contrast=\"auto\">: how easy is this for you\/your staff to add into your operations\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Analytics:\u00a0<\/span><\/b><span data-contrast=\"auto\">what data does this software provide\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Integrations:\u00a0<\/span><\/b><span data-contrast=\"auto\">how well does this software play with others. The whole point of SaaS is to find ways to eliminate repetitive tasks like manual entry\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"14\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Cost:\u00a0<\/span><\/b><span data-contrast=\"auto\">Good SaaS doesn\u2019t have to break the bank. You can often find affordable alternative options that are nearly as good as the leading names.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1440,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Best of all, SaaS apps offer free trials and money-back guarantees. So nothing is stopping you from checking them out and finding a good fit for your business needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ultimately, if you\u2019re pursuing digital transformation (which you\u00a0 should be) then the right SaaS tools are vital.<\/span><\/p>\n<p><strong>RECOMMENDED: <a href=\"https:\/\/www.crazydomains.com.au\/learn\/google-analytics-basics\/\">Google Analytics for business: an introductory lesson for entrepreneurs<\/a><\/strong><\/p>\n<h3>3. Become Future-Proof<\/h3>\n<p><span data-contrast=\"auto\">Disrupt or be disrupted. Even before COVID-19, businesses were caught between multi-billion dollar established firms and agile startups.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Businesses\u00a0recognise\u00a0the value and growth potential digital frameworks present. Technology drives growth and embrace a future-proof model built across these areas:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"11\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A Strong Digital Core<\/span><\/b><span data-contrast=\"auto\">: Have the right platforms and apps in place to transform into digital businesses ready for the changing needs of today\u2019s economy. It\u2019s more than just operating a business in real-time. Use insights to model the future and make decisions that ensure productivity and profitability.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"11\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Customer Experience:\u00a0<\/span><\/b><span data-contrast=\"auto\">Face-to-face interaction is gone. Personalisation is more important than ever. Customer experience needs to be front and centre through unifying marketing, service, sales, and commerce channels. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"11\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">An Engaged and Driven Staff<\/span><\/b><span data-contrast=\"auto\">: With tight budgets and an uncertain economy, SMEs need complete workforce engagement. Staff members are needed to drive transformation. Meanwhile, management should use advanced analytics to recruit, empower, and reward the best talent. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"10\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Enhanced Collaboration Across Partners and Suppliers:\u00a0<\/span><\/b><span data-contrast=\"auto\">Collaboration across markets is integral for value creation. Use new technologies and opportunities to connect partners and suppliers to share data, provide\u00a0personalised\u00a0insights, and\u00a0optimise\u00a0product offering.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"12\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Don\u2019t Wait For\u00a0Standardisation<\/span><\/b><span data-contrast=\"auto\">: If you\u2019ve waited to adopt new technology or service until it\u2019s become an industry-standard then you waited too long. Take advantage of new development to bring more value to your customers and create new revenue streams. This means being a frontrunner in technology to innovate faster. Engage with technology as it emerges. See if it creates new opportunities to help you become a market leader before your competition. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>RECOMMENDED: <a href=\"https:\/\/www.crazydomains.com.au\/learn\/common-entrepreneur-qualities\/\">10 Qualities Future-thinking Entrepreneurs Have in Common<\/a><\/strong><\/p>\n<p><span data-contrast=\"auto\">Despite worries about the economy and lingering effects from the pandemic, Aussie firms are confident about 2021.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s because they have begun building a future-proof and resilient business foundation. Aussie SMEs are embracing the latest technology to overcome any obstacles that come their way.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There\u2019s still time for you to do the same. Start researching the tech, tools, and strategies you need to prepare yourself for 2021 and beyond now.<\/span><span 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