{"id":9015,"date":"2020-02-21T14:54:38","date_gmt":"2020-02-21T06:54:38","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=8944"},"modified":"2021-02-02T10:12:41","modified_gmt":"2021-02-02T02:12:41","slug":"leap-day-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.crazydomains.ph\/learn\/leap-day-marketing-ideas\/","title":{"rendered":"Make the Most Out of Leap Day with These 5 Marketing Ideas"},"content":{"rendered":"

Most people excitedly look forward to the World Cup and the Olympics, as they happen only every four years.<\/span>\u00a0<\/span><\/p>\n

Do you know what else is as rare? The 29<\/span>th<\/span>\u00a0of February.<\/span>\u00a0<\/span><\/p>\n

Most brands take advantage of this time of the year. Whether it’s Google changing its homepage, #<\/span>LeapDay<\/span>\u00a0trending on social media, or businesses promoting status updates about it, we’ve seen it all.<\/span>\u00a0<\/span><\/p>\n

But why does February 29 create such a commotion online? Especially in marketing?<\/span>\u00a0<\/span><\/p>\n

One aspect of this leap day buzz is the scarcity principle. As something that occurs once in a long time, it becomes much more attractive.\u00a0<\/span>\u00a0<\/span><\/p>\n

That’s why brands still use it as an opportunity for customer engagement \u2013 even when the day does not mark any traditional holiday.<\/span>\u00a0<\/span><\/p>\n

Cash in this rare opportunity to your advantage.<\/span>\u00a0<\/span><\/p>\n

5 awesome marketing ideas you should implement this February 29<\/span>\u00a0<\/span><\/h2>\n

Offer leap day discounts<\/span><\/h3>\n

Special days call for special offers. Why not create one for leap day?\u00a0<\/span>\u00a0<\/span><\/p>\n

Promote steep discounts and make the number leap day-centric, like 2.29%, 29%, or $2.29 off.\u00a0<\/span>\u00a0<\/span><\/p>\n

Make sure to promote your offer using flyers, banners, and similar marketing material. Remember to let\u00a0<\/span>customers feel the urgency, too. Don’t make them miss out!<\/span>\u00a0<\/span><\/p>\n

Some examples of this kind of sales campaigns in the past include:<\/span>\u00a0<\/span><\/p>\n

1)\u00a0<\/span>Hard Rock Caf\u00e9<\/span><\/b>\u00a0offered a free entr\u00e9e for customers born on Feb 29th from a special menu for the day.<\/span>\u00a0<\/span><\/p>\n

\"Hard<\/p>\n

2)\u00a0<\/span>Krispy Kreme<\/span><\/b>\u00a0discounted their original glazed doughnuts to $2.29 a dozen for leap day sales.<\/span>\u00a0<\/span><\/p>\n

\"Krispy<\/p>\n

3)\u00a0<\/span>Hungry Howie<\/span><\/b>\u00a0sold a large, one-topping pizza for just 29 cents along with the purchase of a regular-priced large pizza.<\/span>\u00a0<\/span><\/p>\n

\"Hungry<\/p>\n

4)\u00a0<\/span>Pizza Hut\u00a0<\/span><\/i><\/b>served free one-topping personal pan pizzas to carryout buyers who were born on leap day.<\/span>\u00a0<\/span><\/p>\n

\"Pizza<\/p>\n

Run an interesting leap day contest<\/span><\/h3>\n

To engage and entertain your customers, run a writing, photo, or video contest.<\/span>\u00a0<\/span><\/p>\n

For example, let your customers answer how they can make the world a better place with the extra 24 hours offered by leap day.\u00a0<\/span>\u00a0<\/span><\/p>\n

The key here is to connect it with your business. The whole contest must remain relevant to your brand.<\/span>\u00a0<\/span><\/p>\n

Remember also to give out prizes to ensure high participation!<\/span>\u00a0<\/span><\/p>\n

One company that did such was\u00a0<\/span>Disney<\/span><\/b>. In 2012, they kept both Disneyland Park in Anaheim and Walt Disney World in Orlando open for 24 hours straight. To promote the event, they ran the content by asking customers, \u201c<\/span>What would you do if you had one more Disney day?\u201d<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"Disney<\/p>\n

Customers got the chance to win a trip to either of the Disney resorts as the winning prize. This made the contest more well-received.<\/span>\u00a0<\/span><\/p>\n

Use your social media channels<\/span><\/h3>\n

Whatever niche you\u2019re in, the leap day is an excellent chance to boost social media engagement<\/a>. As it’s super interactive in nature, social media is perfect for reaching out to consumers quickly.<\/span>\u00a0<\/span><\/p>\n

Some of the ways to do this effectively include:<\/span>\u00a0<\/span><\/p>\n