{"id":36173,"date":"2021-09-10T16:46:47","date_gmt":"2021-09-10T08:46:47","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=36061"},"modified":"2024-07-09T16:03:00","modified_gmt":"2024-07-09T08:03:00","slug":"nail-local-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.ph\/learn\/nail-local-marketing\/","title":{"rendered":"How to Nail Local Marketing for Your Business and Drive Growth"},"content":{"rendered":"

A small business owner wants to generate revenue by increasing their\u00a0online and foot\u00a0traffic. However, they don\u2019t wish to spend obnoxious amounts of money on billboards or other\u00a0paid\u00a0advertising strategies.<\/span><\/p>\n

Does that sound like you?<\/span><\/p>\n

If yes, then you need to kickstart your local marketing.\u00a0Local marketing is\u00a0a cost-effective, yet\u00a0very helpful strategy to grow your business locally.<\/span><\/p>\n

Read\u00a0on\u00a0to learn\u00a0helpful\u00a0tips on\u00a0developing\u00a0a local marketing strategy that drives results for your business.<\/span><\/p>\n

What is Local Marketing?<\/span><\/b>\u00a0<\/span><\/h2>\n

\"What<\/p>\n

Let\u2019s begin with a simple example.<\/span><\/p>\n

Imagine yourself on vacation with your family in a new place that you know nothing about. It is lunchtime, and all of you need to grab a bite, so what do you do?<\/span><\/p>\n

In today’s digital world, you\u2019re more likely to pull out your smartphone and do an online\u00a0search rather than approach a stranger to get suggestions.<\/span><\/p>\n

Your short search reveals a few local listings of restaurants, and you might even see a few sponsored results (ads).\u00a0Now, that is local marketing. Whichever restaurant\u00a0or any business\u00a0you chose has gained revenue through their local marketing strategy.<\/span><\/p>\n

In essence, local marketing\u00a0involves strategies that\u00a0promote\u00a0your product or service to\u00a0local customers and get them to engage.<\/span><\/p>\n

So, why\u00a0does it matter to your business?\u202fThis brings us to the next part.<\/span><\/p>\n

Why Is Local Marketing Important?<\/span><\/b><\/h2>\n

\"why<\/p>\n

In our last example, imagine you were on vacation in Adelaide, Australia, but your\u00a0online\u00a0search showed you restaurants from Canberra, Australia. That would not be beneficial to you or the restaurants around you.\u202f<\/span><\/p>\n

Local marketing helps connect businesses to communities and people in a better and more contextual manner.<\/span><\/p>\n

Local<\/span>\u202fonline marketing<\/span><\/b> typically works by anonymously acquiring the users\u2019 location data to show them relevant organic results<\/a> and targeted advertisements,\u00a0improving\u00a0their overall experience and generate more conversions\u00a0for businesses.<\/span><\/p>\n

4 Local Marketing Tactics That Gets You Ahead of the Competition<\/span><\/b><\/h2>\n

\"local<\/p>\n

According to\u202f<\/span>Statista<\/span><\/a>, approximately one in three people use the internet to find local businesses every day. Hence,\u00a0it\u2019s high time\u00a0you should implement\u00a0a<\/span>\u202flocal marketing strategy\u202f<\/span><\/b>for your business.\u00a0Get started with these strategies:<\/span><\/p>\n

1.\u00a0Optimise\u00a0website\u00a0content\u00a0for local<\/span><\/b><\/h3>\n

Your website serves as the foundation of your online presence.\u00a0So, it is only right to start your local marketing by making sure your website content is catered to your local audience.<\/span><\/p>\n

Did you know that\u202f1 in 2 searches<\/a>\u202fmade on mobile has a local intent?<\/span><\/p>\n

Advanced search engines like Google not just look for local search terms before displaying local search results, but their algorithms also attempt to deduce the intent behind the search queries based on several factors such as location data, past searches, and more.<\/span><\/p>\n

You can\u00a0optimise\u00a0location-based terms like\u00a0Melbourne\u00a0dentist or\u00a0divorce lawyer\u00a0Sydney.\u00a0Make sure you do the same across all your marketing platforms, such as social media and paid ads.<\/span><\/p>\n

2.\u00a0Set\u00a0up Google My Business<\/span><\/b>\u00a0<\/span><\/h3>\n

\"Set<\/p>\n

Setting up Google My Business is a must-do for every local business. You can\u2019t miss the chance of listing\u00a0your business in\u00a0the world’s\u00a0most-visited\u00a0search engine\u00a0<\/span>\u2014<\/span>\u00a0Google.\u00a0Because that would mean losing traffic volume, business credibility, customer engagement, and sales.<\/span><\/p>\n

Creating your Google My Business profile will help you claim a spot\u00a0on the top\u00a0three\u00a0local search results, also knowns as the Google 3-Pack. This gives your business more prominence, improving your\u00a0visibility.<\/span><\/p>\n

How to list your business on Google?<\/span><\/p>\n

Step 1: Go to\u00a0<\/span>Google My Business<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Step 2: Sign in\u00a0using your Google account. Make sure to use your business email.<\/span>\u00a0<\/span><\/p>\n

Step 3: You can now claim your Google listing.<\/span><\/p>\n

3. List\u00a0your\u00a0business on\u00a0local\u00a0directories\u202f<\/span><\/b>\u00a0<\/span><\/h3>\n

\"List<\/p>\n

Online local listing directories like Yelp and Facebook have great authority among searchers as they provide objective information of local businesses. They serve as a platform for users to explore several businesses simultaneously and make an informed buying decision.\u202f<\/span><\/p>\n

For the same reason, local directories also hold significant value for search engines. According to\u00a0<\/span>Chat Meter,<\/span><\/a>\u00a0search queries with phrases like \u201cnear me\u201d and \u201cwhere can I buy\u201d have increased by about 10 times in just the last two years.<\/span><\/p>\n

Thereby, listing your business on these directories will help with local SEO and increase the likelihood of your business showing up on search results\u00a0during a local query.\u202f<\/span><\/p>\n

To get started, you can\u00a0get\u00a0<\/span>expert help to get your business listed on tens of directories without breaking a sweat.\u202f<\/span><\/p>\n

\"Crazy<\/a><\/p>\n

4. Keep a mobile-first website<\/span><\/b><\/h3>\n

\"Keep<\/p>\n

Having a mobile-friendly website\u00a0accounts\u00a0to\u00a0<\/span>61% of mobile users<\/span><\/a>\u00a0contacting\u00a0a local business.<\/span><\/p>\n

Providing a great user\u00a0experience has\u00a0long been pressed among website owners\u00a0to improve visibility and reduce bounce rate. But it matters significantly in building a successful local marketing strategy.<\/span><\/p>\n

With this, ensure consistent business information\u00a0across your online channels to maintain credibility.<\/span><\/p>\n

READ: Why It’s Necessary to Have a Mobile-Friendly Website<\/a><\/strong><\/p>\n

Win with local marketing<\/span><\/b><\/h2>\n

There are several other\u202flocal\u202fmarketing tactics and strategies you can try out, like:<\/span><\/p>\n

    \n
  • Hosting\u00a0or taking part in\u00a0local events\u202f<\/span>\u00a0<\/span><\/li>\n
  • Reaching out to local newspapers and media outlets\u202f<\/span>\u00a0<\/span><\/li>\n
  • Hold social media contests to generate impressions<\/span><\/li>\n<\/ul>\n

    Since every business is different in its own way, you never know what works best for you. The best way to find out is to make educated guesses and try out different strategies until you find those that work best for your SME.\u202f<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    A small business owner wants to generate revenue by increasing their\u00a0online and foot\u00a0traffic. However, they don\u2019t wish to spend obnoxious amounts of money on billboards or other\u00a0paid\u00a0advertising strategies. Does that sound like you? If yes, then you need to kickstart your local marketing.\u00a0Local marketing is\u00a0a cost-effective, yet\u00a0very helpful strategy to grow your business locally. Read\u00a0on\u00a0to […]<\/p>\n","protected":false},"author":17,"featured_media":36174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1302],"tags":[5217,4951],"coauthors":[2653,1106],"class_list":["post-36173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-local-marketing","tag-local-seo"],"acf":[],"yoast_head":"\nHow to Nail Local Marketing for Your Business and Drive Growth - Crazy Domains Learn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.ph\/learn\/nail-local-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Nail Local Marketing for Your Business and Drive Growth - Crazy Domains Learn\" \/>\n<meta property=\"og:description\" content=\"A small business owner wants to generate revenue by increasing their\u00a0online and foot\u00a0traffic. 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