{"id":33405,"date":"2021-06-01T16:46:16","date_gmt":"2021-06-01T08:46:16","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=33344"},"modified":"2022-09-14T10:44:58","modified_gmt":"2022-09-14T02:44:58","slug":"google-search-patents-seo","status":"publish","type":"post","link":"https:\/\/www.crazydomains.ph\/learn\/google-search-patents-seo\/","title":{"rendered":"Hottest Google Search Patents That Will Impact Your SEO"},"content":{"rendered":"<p><span data-contrast=\"none\">If you have a small business with a small SEO team, then the amount of effort you\u00a0put in\u00a0to get your new website to outrank large competitors is high.<\/span><\/p>\n<p><span data-contrast=\"none\">A comprehensive understanding of\u00a0what SEO is\u00a0and how it works<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">can give your business compounding returns over several years or even decades!<\/span><\/p>\n<p><span data-contrast=\"none\">But\u00a0since SEO is often influenced by the changing trends,\u00a0the results are not always permanent.<\/span><\/p>\n<p><span data-contrast=\"none\">Human behaviour drives search engines to tweak their algorithms and ranking factors to improve search results and user experience (UX).<\/span><\/p>\n<p><span data-contrast=\"none\">For instance, Google plans to prioritise the mobile version of a website for search engine ranking, especially since most web users use mobile devices to access the internet.<\/span><\/p>\n<p><span data-contrast=\"none\">Because of this, high-ranking websites that weren\u2019t optimised for mobile browsers were severely hit and slumped in their ranks.<\/span><\/p>\n<p><span data-contrast=\"none\">A few other instances of disruptive algorithm updates include:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Panda update \u2013 Prioritised content creation<\/span><\/li>\n<li><span data-contrast=\"none\">Penguin update \u2013 Discouraged spammy link-building tactics<\/span><\/li>\n<li><span data-contrast=\"none\">Florida update \u2013 Tackled keyword stuffing practices<\/span><\/li>\n<li><span data-contrast=\"none\">Hummingbird update \u2013 Core algorithm update that sought to improve the usability<\/span><\/li>\n<li><span data-contrast=\"none\">Pigeon update \u2013 Aimed at improving local search<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">So, how can SEO teams in micro and small companies worldwide predict upcoming algorithm updates and shield themselves from any potential penalties by search engines?<\/span><\/p>\n<h3><span class=\"TextRun SCXW140216827 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">SEO Life Hack<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">:<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">Study Google\u00a0<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">s<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">earch\u00a0<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">p<\/span><span class=\"NormalTextRun SCXW140216827 BCX0\" data-ccp-parastyle=\"heading 3\">atents<\/span><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-33408 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/06\/SEO-Life-Hack.png\" alt=\"SEO Life Hack:\u00a0Study Google\u00a0search\u00a0patents\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/SEO-Life-Hack.png 728w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/SEO-Life-Hack-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/SEO-Life-Hack-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"none\">As SEO specialists, business owners, team leaders, and digital marketers, we always look for tricks that help a brand future-proof itself against unpredicted and disruptive search engine algorithm updates.<\/span><\/p>\n<p><span data-contrast=\"none\">Fortunately, there is a way forward! By scrutinising Google\u2019s search patents, marketing teams can guard their websites and keep them ready to tackle any disruptive algorithm tweaks.<\/span><\/p>\n<p><span data-contrast=\"none\">Google regularly comes up with innovations, some minuscule and some monumental, which gets patented. Some of these patents may even be centred around algorithm updates.<\/span><\/p>\n<p><span data-contrast=\"none\">But the entire process, from filing for a patent to the technology being implemented, takes several months or even a few years, thus giving SEO teams ample time to work on their websites.<\/span><\/p>\n<p><span data-contrast=\"none\">While not all patents live to see the light of day, there are some that businesses can\u2019t afford to take lightly.<\/span><\/p>\n<h3><span class=\"TextRun SCXW210165867 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW210165867 BCX0\" data-ccp-charstyle=\"Heading 2 Char\">Tweak\u00a0<\/span><span class=\"NormalTextRun SCXW210165867 BCX0\" data-ccp-charstyle=\"Heading 2 Char\">Your SEO<\/span><span class=\"NormalTextRun SCXW210165867 BCX0\" data-ccp-charstyle=\"Heading 2 Char\">\u00a0Strategy<\/span><span class=\"NormalTextRun SCXW210165867 BCX0\" data-ccp-charstyle=\"Heading 2 Char\">\u00a0<\/span><span class=\"NormalTextRun SCXW210165867 BCX0\" data-ccp-charstyle=\"Heading 2 Char\">with these\u00a0<\/span><span class=\"NormalTextRun SCXW210165867 BCX0\" data-ccp-charstyle=\"Heading 2 Char\">Latest Google Patents<\/span><\/span><\/h3>\n<p><strong><span class=\"TextRun SCXW121540011 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW121540011 BCX0\" data-ccp-parastyle=\"heading 3\">Expert reviews will boost your local SEO<\/span><\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-33409 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/06\/Tweak-Your-SEO-Strategy-with-these-Latest-Google-Patents.png\" alt=\"Tweak\u00a0Your SEO\u00a0Strategy\u00a0with these\u00a0Latest Google Patents\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Tweak-Your-SEO-Strategy-with-these-Latest-Google-Patents.png 728w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Tweak-Your-SEO-Strategy-with-these-Latest-Google-Patents-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Tweak-Your-SEO-Strategy-with-these-Latest-Google-Patents-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"none\">The paper titled \u201c<\/span><a href=\"https:\/\/patents.google.com\/patent\/US9792330B1\/en\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Identifying local experts for local search<\/span><\/a><span data-contrast=\"none\">\u201d points towards an algorithm shift that would prioritise reviews of local experts on a business\u2019s Google My Business (GMB) page over other reviews.<\/span><\/p>\n<p><span data-contrast=\"none\">This means having a lot of reviews on a GMB page isn\u2019t going to cut it. The reviewer\u2019s \u201cauthority\u201d is also a determining factor to rank highly in local search results.<\/span><\/p>\n<p><b><span data-contrast=\"none\">What\u00a0should you do?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">To improve your website\u2019s SEO performance, try strategies like incentivising reviews with special offers and coupon codes. If your business received poor reviews from authoritative sources, the next best action plan is to serve the critiques better and encourage them to give a new review.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Voice\u00a0search-friendly content\u00a0ranks<\/span><\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-33410 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/06\/Voice-search-friendly-content-ranks.png\" alt=\"Voice\u00a0search-friendly content\u00a0ranks\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Voice-search-friendly-content-ranks.png 728w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Voice-search-friendly-content-ranks-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Voice-search-friendly-content-ranks-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"none\">The number of smart speakers per house continues to increase all around the world.<\/span><\/p>\n<p><span data-contrast=\"none\">As virtual assistants like Google Assistant, Siri, and Alexa become more capable and personified, more users use speech or voice to\u00a0interact\u00a0with search engines rather than typing out their queries.<\/span><\/p>\n<p><span data-contrast=\"none\">This means Google seems to be working on algorithm updates that rank websites based on the most voice search-friendly content.<\/span><\/p>\n<p><span data-contrast=\"none\">Two patents that stand out are:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/patents.google.com\/patent\/US8768700B1\/en?q=voice+search&amp;oq=voice+search\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Voice search engine interface for scoring search hypotheses<\/span><\/a><\/li>\n<li><a href=\"https:\/\/patents.google.com\/patent\/US7873519B2\/en?q=~patent%2fUS8768700B1\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Natural language speech lattice containing semantic variants<\/span><\/a><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">What should you do?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">To optimise your website around such patents, SEO and content teams should create and distribute content that sounds conversational and has several question phrases.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Context is\u00a0important in\u00a0communication<\/span><\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33411 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/06\/Context-is-Iimportant-in-Ccommunication_.png\" alt=\"Context is Important in Ccommunication\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Context-is-Iimportant-in-Ccommunication_.png 728w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Context-is-Iimportant-in-Ccommunication_-300x150.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/Context-is-Iimportant-in-Ccommunication_-400x201.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"none\">A single word can have multiple meanings in a language.\u00a0<\/span><span data-contrast=\"none\">\u00a0The meaning varies depending on the speaker&#8217;s\u00a0location, origin, circumstance, and other factors.\u00a0<\/span><span data-contrast=\"none\">This is what you call &#8216;context.&#8217;<\/span><\/p>\n<p><span data-contrast=\"none\">A Google search engine user might be looking for one thing but find completely irrelevant results at times \u2014 if the search engine fails to identify the context and intent of the search query.<\/span><\/p>\n<p><span data-contrast=\"none\">In recent years, Google filed several patents to address this issue. Some of them are:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/patents.google.com\/patent\/US9449105B1\/en\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">User-context-based search engine<\/span><\/a><\/li>\n<li><a href=\"https:\/\/patents.google.com\/patent\/JP6435307B2\/en?q=intent&amp;oq=intent\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Search intent for queries<\/span><\/a><\/li>\n<li><a href=\"https:\/\/patents.google.com\/patent\/JP6813615B2\/en?q=intent&amp;oq=intent\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">A method for estimating user intent in the search input of a conversational interaction system and a system for that purpose<\/span><\/a><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">What should you do?<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">SEO teams can future-proof businesses by generating new content and updating the old content in terms of tonality and semantics. Using more synonyms is another way to define the context.<\/span><\/p>\n<p><b><span data-contrast=\"none\">Pro tip:\u00a0<\/span><\/b><span data-contrast=\"none\">For local search and local SEO, use appropriate colloquialisms and regional phrases.<\/span><\/p>\n<h2><span class=\"TextRun SCXW102200411 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102200411 BCX0\" data-ccp-parastyle=\"heading 3\">Ready to\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW102200411 BCX0\" data-ccp-parastyle=\"heading 3\">amp<\/span><span class=\"NormalTextRun SCXW102200411 BCX0\" data-ccp-parastyle=\"heading 3\">\u00a0up your SEO game?<\/span><\/span><\/h2>\n<p><span data-contrast=\"none\">Found that valuable? If you want to read up on more Google search patents, head over to\u00a0<\/span><a href=\"https:\/\/patents.google.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Google Patents<\/span><\/a><span data-contrast=\"none\">\u00a0and type in a search phrase.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">SEO was a breeze in the past. But now, search engines are getting more complicated than ever as they prioritise multiple factors like UX, content standards, voice search friendliness, site speed, site security, and more!<\/span><\/p>\n<p><span data-contrast=\"none\">To retain\u00a0and boost\u00a0your search engine ranking,\u00a0your business\u00a0needs\u00a0to\u00a0stay up to date with all the latest\u00a0SEO\u00a0trends<\/span><b><span data-contrast=\"none\">.\u00a0<\/span><\/b><span data-contrast=\"none\">Learn more optimisation <a href=\"https:\/\/www.crazydomains.com\/learn\/tag\/seo\/\" target=\"_blank\" rel=\"noopener\">tips, tricks, and insights here.<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com\/managed-seo\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=managed_seo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33412 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/06\/MSEO.png\" alt=\"\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/MSEO.png 728w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/MSEO-300x101.png 300w, https:\/\/www.crazydomains.ph\/learn\/wp-content\/uploads\/2021\/06\/MSEO-400x135.png 400w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a small business with a small SEO team, then the amount of effort you\u00a0put in\u00a0to get your new website to outrank large competitors is high. A comprehensive understanding of\u00a0what SEO is\u00a0and how it works\u00a0can give your business compounding returns over several years or even decades! But\u00a0since SEO is often influenced by the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":33407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2016],"tags":[1443],"coauthors":[2653],"class_list":["post-33405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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